Okay, so I made a book trailer for THE BIG CRUNCH and posted it on YouTube, and put it here on my blog and on Facebook. And I spammed everybody in my address book, and a whole bunch of you watched the video. Thank you!
But then I got a kind note from a middle school teacher (my BFF Dana), who said nice things about the video, but said that she would not be able to share the trailer with her students because it contained the acronym "WTF."
I was embarrassed, to say the least. In an effort to blame my own lack of judgment on Mary Logue, I said, “How come when I showed you the video you didn’t tell me to take out the WTF?”
She replied, completely serious, “What does WTF mean?”
Anyway, I guess I'd been thinking that “WTF” fell into the same category as “LMAO,” or “Jeez." I was wrong, and should have known. The last thing I want is to make a video that teachers are not comfortable sharing with teens. So what to do?
MAKE A NEW WTF-FREE VERSION OF THE VIDEO!
That’s right. Here it is, the “Middle School Approved” version of the THE BIG CRUNCH book trailer. I think it’s actually a little better.
(Some of you might be wondering if this is a "censorship issue." It is not. It's about creating an invitation - an advertisement, really - that works. My use of the WTF acronym had nothing to do with the book. It was just me trying to be amusing.)